B2B Content marketing is a powerful way to attract prospects, retain customers, and empower your customer-facing teams.
Content marketing is a powerful way to attract prospects, retain customers, and empower your customer-facing teams. Expertly created content that resonates with your audience can be a challenge, especially if your marketing. That’s why it’s important to have a solid content marketing strategy in place, with a variety of short- and long-form marketing assets, including:
Research-intensive articles and blog posts - Are you looking to build awareness of your company and your offerings? Are you introducing new products into the marketplace or seeking to tell stories to demonstrate you understand your customers' challenges, goals, and shared values? Long-form articles and snack-sized blog posts offer powerful, shareable content that can help with SEO in terms of boosting website traffic, search engine ranking, and to get your customers, partners and prospects "hooked" on your content and insights.
Case Studies are excellent sales enablement assets to provide irrefutable evidence of the value of your company's products, services and expertise. I can help your team with research, interviewing your client, and writing your success stories.
Reports, whitepapers and eBooks - "Lead magnet" documents like data-rich whitepapers and vibrant ebooks with visual aids can help convey topics with more depth than most articles. I can collaborate with your design team, use your images and graphics, or connect you with graphic designers I've collaborated with.
Content Refresh Projects - Need to bring new life to your existing content or "trim the fat" of aging content that isn't building your traffic or authority? By conducting a thorough content audit, I can recommend ways to rejuvenate your existing content library, and create a content marketing roadmap. I'll create on-brand messaging, and collaborate with graphic design experts to create compelling content assets.